Client: Howarth Timber
Brief: Howarth Timber’s Howarth At Home branch in Barrowford was going through a complete refurb and they wanted to get local people back into the new showroom. They had a relaunch event with celebrity chef Peter Sidwell cooking on some of the new kitchens and it drew in a crowd and was a big success. They wanted a video of the event and the showroom to keep the momentum and hype surrounding the showroom going and drive new customers to the showroom.
Result: We created a film that engaged the local community and supported the momentum from the launch event. The video helped drove traffic to the website and also resulted in a higher footfall to the branch. We also used retargetted ads to encourage those who watched over 50% of the video to come down and have a look in store.