Client: Jen Hart Photography
Brief: Create a series of videos promoting Jen’s family, newborn and portrait photography business and increase her engagement on her website. Jen wanted to demonstrate her photography skills and give people an idea of what a shoot with her is like but most importantly she wanted a film that reflected her relaxed, happy personality and approach to her work.
Result: Jen’s video was embedded on her website homepage and over 90% of her website visitors the following month viewed the video, which resulted in an increased conversion rate of website visitors to leads. Adding video onto her website along with a redesign helped her onto page 1 for her desired keywords. The 2 social media videos were shared on her social media platforms, increasing her engagement by 25% and also gaining new pages likes.